You are currently browsing the monthly archive for September 2010.

In case you’re new to this site, scroll down to see all our “behind the scenes” video blogs. You’ll get to see an inside look at how “What If…” was made from every day on the sit to several days in editing and post production. Enjoy!

After a very strong third weekend and a great Labor Day, What If… launches into its fourth weekend in theaters. We’re doing especially well in San Antonio, Phoenix, and of course Ludington, MI, near where we shot the film. As always, check the theaters link on for info on where it’s playing. Also, if you like the movie, please post comments on your facebook and twitter pages, as well as sites like fandango,, etc.. Remember, the theaters only keep movies playing that are selling tickets, so we can’t let up.

And if you want the movie to play in your area, contact “join our team” and we’ll tell you how you can help.